13 Best Digital Marketing Tools to Grow Your Business (2023)

The beginning was tedious; it was almost overwhelming. You even questioned if you were on the right path at some point. The misery-drenched nights, the soul-wrecking failures, they are just too numerous to count.

But let’s not dwell on that because that’s a thing of the past, and you are out of that phase. It’s a few years later, the story has changed; you finally settled in and found your footing. You have a sense of direction now, and the bigger picture has become clearer. You are a proud business owner and digital marketer rolled into one person.

Even though the journey has become easier, you wouldn’t mind if you could streamline, simplify, or even automate some of your digital marketing workflows for the sake of scalability and efficiency. I want to help with that, and that’s why I will be showing you indispensable tools every digital marketer should know and have in his or her toolkit.

For the sake of simplicity and comprehension, I’ll divide this into sections, and each section will focus on a set of closely related tools that serve the same or similar purpose(s). There will only be 5 tools in each section with a brief description; trust me, all these tools are chart-topping tools and the best among their peers.

Cool? Now, Let’s do this!

The Tools We Will Cover (in Sequential Order)

1. Market Research
2. Funnel Builders
3. Email Marketing
4. AI Copywriters
5. Conversion Trackers
6. SEO
7. CRM
8. Graphic Design
9. Webinar Creation
10. YouTube Growth
11. Productivity
12. Marketing Video Makers
13. Stock Files

In total, there are 13 categories of tools, with the top 5 picks in each category. You are not expected to use every one of these tools; in fact, you can’t. The rationale is to bring these tools to your awareness, so you can make an informed choice on how to make your work easier and get better results as a digital marketer with the aid of these awesome digital marketing tools.

#1. Market Research Tools

Remember the four Ps of marketing? If you do, you’ll agree with me that market research is important in every stage of marketing. You need to understand the people you want to sell to, the product you want to sell, where you want to sell, and the promotional methods you are going to employ. Here are some powerful tools to help you out with market research. These tools include marketing survey software and audience analytics and insights software

#1. Audiense

If you run marketing campaigns, Audiense is a great tool to uncover deep insights about your ideal target audience. You can find what the audience members of your competitors are into if you want to target them. By doing this, you’ll know the types of ads and content to create. This is like Google analytics on steroids, a tool to uncover deep customer insights- indeed, a treasure trove of data every marketer should tap into.

#2. Survey Sparrow

What better way is there to collect market insights than to simply ask a sample of your ideal customers? That’s what Survey Sparrow is for. It’s a tool to collect feedback from respondents, so you can analyze and draw concrete data-based conclusions and make informed decisions accordingly.

#3. SurveyLab

SurveyLab is a simple tool for collecting market research data from willing participants and it Integrates with Zendesk, Dropbox, and Slack via APIs. With around 33 templates for surveys, a feature to add contacts to your lists that you can send surveys to, and a custom (brand) email address to send your surveys from, SurveyLab is definitely worth looking into.

#4. Qualtrics

You just have to love how user-friendly Qualtrics is. Qualtrics makes the process of creating and collecting data from surveys as easy as it can be. Little wonder its use transcends the marketing industry, and why it remains the standard for creating academic research surveys. If you choose Qualtrics as your go-to tool for running market research and collecting data, you won’t regret it.

#5. AdTargeting

 You probably know about Google Adwords in digital marketing, or to be more specific, Google Adwords PPC advertising. How about a tool that can help you in setting up your campaigns for most conversions? That is what AdTargeting does.

This is a tool to find profitable, low-competition, and high-converting keywords for your Facebook and Google Ads campaigns. With AdTrageting you can research and get a Facebook interests list of up to 1000 related interests and a list of related keywords on Google keywords by using keyword search! You also get Facebook advertiser analysis and can spy on Facebook ads of your competitors and steal their traffic.

#2. Funnel Building Tools

A funnel builder is a suite of different software applications that may be very different or very similar but all work together to guide a buyer from the point he becomes aware of a product or brand to the point where he actually buys (a conversion happens). This chain of processes in a buyer’s journey is called AIDA:

Awareness -> Interest -> Decision -> Action

To streamline this process, a funnel builder is what savvy marketers use to manage and market their businesses effectively. Now, let’s take a look at the funnel builders that made the list.

#1. Systeme.io

if you are new to funnel builders and you want something that can get the job done without much learning to do, Systeme is what you should go for. It isn’t the most robust funnel builder on this list, but it’s efficient and covers the bare necessities. The high points of Systeme are ease of use and speed.

#2. GrooveFunnels

The most generous funnel builder on this list is GrooveFunnels. Why? It’s because GrooveFunnels gives you access to most of its apps for free. You can run affiliate programs for your offers, build complete sales funnels, sell products just as you would on Shopify, host webinars and membership sites, and so much more. What you get for free with GrooveFunnels, you’ll pay hundreds of dollars for with another funnel builder.

#3. ClickFunnels

We can’t talk about established players in funnel builders and not talk about ClickFunnels. ClickFunnels still remains the most popular funnel builder in digital marketing circles. It is robust, easy to use, and with loads of training and tutorials available that can help with using it.

#4. Builderall

If you’ve been into digital marketing for some time, Builderall will ring a bell. This funnel builder is extremely popular, especially among affiliate marketers. One unique thing about Buiderall is that it lets send unlimited emails irrespective of the package you are on. Little wonder affiliate marketers love it so much. I just gave a cue right there to email marketers reading this.

#5. Marketing360

What do you stand to gain with marketing 360? You get access to tools to run and grow your business online like an eCommerce store. Accept payments with the Marketing 360® Card Reader and Mobile App. Manage invoices and subscriptions. Organize all of your contacts and their information with a customizable and easy-to-use CRM. Assign tasks, view reports, and so much more. 

#3. Email Marketing Tools

To create the best email drip campaigns, top rated email marketing servicesEven though funnel builders have apps for managing email campaigns and automation, and some of them do this extremely well, they still can’t be compared to a standalone email marketing solution like the amazing ones we have on this list. Now let’s take a look at email marketing solutions that we’ve tested, love, and absolutely recommend.

#1. MailerLite

MailerLite is excellent for small business owners, but I need to warn you that MailerLite takes the reputation and deliverability of emails sent from their IP addresses seriously. If you are a marketer without a proven track record of NOT spamming and a stellar digital reputation, you might not meet the strict approval criteria of MailerLite. Aside from that clause, MailerLite is a fantastic email marketing tool.

#2. Moosend

First off, Moosend is unarguably one of the best email marketing platforms for small businesses because it’s great and very affordable.

If you want an affordable email marketing solution that is feature rich and easy to use at the same time, Moosend will work just fine. Moosend comes with a great automation workflow, is optimized for deliverability, and has nice pre-designed templates. It is a bang for the buck considering it starts at just $9 per month.

#3. GetResponse

An established player and a favorite of many players in the digital marketing space. This SAAS provider is ideal for you whether you are just starting out, an agency, or a mega enterprise. GetResponse serves so many businesses, in fact, GetResponse is one of the most popular email marketing platforms for large business. GetResponse doesn’t have a free plan but you can try it for free for 30 days.
Bonus Fact: GetResponse has now evolved to function as a funnel builder. This new feature is called “Conversion Funnel“.

#4. Omnisend

If you searching for the best email marketing platform for eCommerce, Omnisend is to commercial email marketing what WooCommerce is to WordPress. What I’m saying in essence here is that Omnisend is awesome for automating emails that are targeted at increasing sales and boosting your conversions. If you have an online store, Omnisend would be a great choice.

#5. ConvertKit

ConvertKit boasts best-in-class deliverability, a terrific user experience, a landing page builder, and a simple-to-use interface. Even though ConvertKit offers a free version, you won’t be getting much value from it because it’s limited in features in comparison with the paid version. No surprises here; it’s a no-brainer. No doubt, ConvertKit is one of the best email marketing campaign software that are available right now. Little wonder, the likes off Neil Patel use it. If you’re looking for one of the best email marketing service for bloggers or content creators, ConvertKit would be a great choice.

#4. AI Copywriting Tools

Maybe you’ve heard of JasperAI, which is probably the most popular AI Copywriter out there. But, why would anyone need an AI Copywriter, and are there other AI copywriters worthy of note aside from Jasper AI?

Note: Jasper was formerly known as Jarvis Copywriting AI.

There are times when you hit creative block irrespective of the type of writing that you do. This is where AI Copywriters come in. AI Copywriters are software applications that have been developed to generate different types of copy that you can then polish to suit your taste as a copywriter. Of course, AI Copywriters can’t entirely replace humans, but they have come a long way and are worth checking out if you are into writing any type of copy.

Here are the top 5 :

#1. Anyword

Anyword is a popular AI writer that can generate blog posts, sales copy, headlines, etc., in a matter of minutes. Of course, you will be involved in that process to some extent but it drastically reduces the time spent creating a copy. If you’d like to drive more sales with an AI writer that gets the job done, try Anyword.

#2. Rytr

Rytr strikes a balance between offering a simple, clean interface and also generating useful and accurate copy. Using Rytr will polish and clean up your writing and make you a better writer with time. From generating blog posts to sales copy, Rytr does it all with an impressive level of accuracy.

#3. Writesonic

With Writesonic, you can generate SEO and conversion-optimized long-form content within 15 seconds. Of you are still going to edit it and clean up any inconsistencies, especially when you are presenting facts that must be verifiable, but it’s better than starting with a blank slate. Writesonic will speed up the process of writing long-form content, copy, and articles from several hours to a few minutes.

#4. Simplified

This tool is like Canva + AI Copywriter combined into one tool. The reason for this is that Simplified is trying to simplify the process of creating copy for any type of use case. If you are creating copy for social media, you can always create awesome visuals to go along with them without having to use another tool. This saves you a lot of time and truly simplifies the workflow.

#5. Headlime

Don’t mind the name; this has nothing to do with lime, and it’s a great tool for digital marketers, especially copywriters. With Headlime, you can cure your writer’s block with the AI-powered blog writing assistant. If you need script templates written by experts that you can just modify and generate your own scripts, Headlime has those too. It doesn’t end there, you can create documents, landing pages, and more. Headlime has pre-written templates for almost everything marketing related.

#5. Conversion Trackers

These tools are especially useful for affiliate marketers. Of course, if you are running any type of marketing campaign, you need to know how your campaign is performing so you can scale up or down accordingly. Measuring performance is of utmost importance and should be prioritized. This is where conversion tracking tools come in or as they are popularly called, trackers.

#1. JotURL

JotURL is more than a conversion tracking software. JotURL is a conversion-boosting machine with several apps dedicated to this purpose. Some of the things you can do with JotURL are creating trackable branded URLs, branded QR codes for your mobile app, conversion tracking, building and managing UTMs, chatting with your website visitors via WhatsApp, and retargeting customers who abandoned their shopping carts just before checking out on your eCommerce store. It’s a nice digital marketing tool with loads of useful features.

#2. Voluum

Coming from a well-loved company based in Krakow Poland, Voluum is a tool to track, analyze and optimize all your traffic sources and affiliate networks in one place. Voluum has a neat interface that is also easy to use. Boasts features like advanced reporting & automatic A/B testing for your campaigns. Voluum is a favorite of many, especially among affiliate marketers.

#3. WeCanTrack

Hands down, a winner any day! As an affiliate, you will love WeCanTrack. This tool doesn’t have a fancy interface, but the number of affiliate networks and analytics providers it integrates with is massive. There are API connections provided to simply pull data from affiliate networks, advertising networks, and analytics sources and integrate everything into easy-to-understand reports on your dashboard. Where API connection isn’t possible, you’re provided with a postback URL.

#4. AnyTrack

One thing that AnyTrack does well is redirect-less tracking, little wonder they became a Facebook partner. It was built ground up and optimized for this feature. If you run Facebook ads and want to avoid a backlash for violating Facebook’s terms and conditions, this tracker is optimized for that. Although AnyTrack doesn’t have as many integrations as a tool like WeCanTrack, it’s worth checking out for a trial.

#5. Google Analytics

Even though GA isn’t a tool for conversion tracking, you need it. This is a no-brainer, right? What tracker could possibly track better than the one that has the biggest database in the world? If you aren’t already using Google Analytics, then you might want to integrate it into your tracking and optimization strategy. Consider adding visual tracking tools like Hotjar into the mix for heatmaps.

#6. SEO Tools

You probably know about Ahrefs, LongTailPro, Google Trends, Google Search Console, and Google Keyword Planner, but what about other third-party tools that are simplified, nuanced, and primed to help you win at SEO? Let’s take a look at some of the best in the market!

#1. Serpstat

Apart from the tools that Google provides, Serpstat is one of my favorite tools for SEO. Serpstat is packed with features that you will quickly fall in love with. If you want a tool that guarantees your domination of Google and other search engines, trust me, Serpstat is going to over-deliver. I’ve used countless of them and totally recommend you start a free trial of Serpstat.

#2. SEO Powersuite

If you offer SEO services, get SEO Powersuite. It’s a suite of four applications that will make your SEO workflow streamlined.
The four tools are RankTracker, LinkAssistant, SEOSpyGlass, and WebsiteAuditor. I can’t go into the details of what each of these tools does but I assure you SEO Powersuite is indeed a power suite for anything SEO, and it’s for pros.

#3. SERanking

There’s nothing not to love about SERanking. SERanking boasts awesome tools that will make your SEO tasks a breeze. Here are things you can do with SERanking: You can track your website’s performance, uncover quality backlink opportunities using the “backlink gap” tool, find keyword volumes, use search engine auto complete to find trending keywords on Google, and more.

#4. ContentKing

ContentKing is undoubtedly the most technical SEO tool on this list. Trusted by publishers big and small. Condé Nast, Vogue, The New Yorker, Sanoma, Impremedia, Macmillan, and many others use ContentKing daily to audit and monitor their websites. But not just publishers, but also companies like Netflix, FedEx, Adidas, H&M, and Shopify rely on ContentKing.

#5. LongTailPro

LongTailPro does a couple of things, but one thing that it does extremely well is finding keywords that you can rank for easily. These are longtail keywords as they are popularly called. If you have a new site that you are trying to rank, LongTailPro might be a good place to start finding easy keywords to rank for. I totally recommend it.

#7. CRM Tools

Ever tried a combo of Almond butter and banana on toast? Oh, it tastes so good! That’s exactly how customer relationship management and lead generation complement each other. It’s the perfect recipe to turn leads into paying customers and even brand loyalists afterward. That is what a CRM is for: it helps you nurture leads, build a relationship with them and ensure they have a great experience with your brand. Now, tell me, what business doesn’t need that? CRM is an important digital marketing tool, and a must-have for a digital marketer especially if you are running a digital marketing agency.

#1. Freshsales CRM

Another tool that will keep the passion that your customers have for your brand fresh and alive is Freshsales. This CRM is easy to use, efficient and has a great interface. Some cool features that Freshsales offers you are email tracking, direct calls, sales management, event tracking, lead management, reporting, and analytics. Freshales would make a fantastic addition to your digital marketing toolkit.

#2. Hubspot

You’ve seen this name before, right? I bet you have, and it is for a good reason. Hubspot is quite big out there and they have a pretty massive share of CRM-using customers. Why is this so? Their marketing is top-notch, and they made a great product too. The bottom line is if you need a CRM, Hubspot deserves a spot on your to-try list (pun intended).

#3. HoneyBook

Does the name look a bit weird to you? The first time I saw the name of this CRM, I thought it was a cookbook about the various delicacies you can create with honey. You’ll agree that the name of this CRM creates a nagging little voice that makes you want to try something sweet. But, that’s by the way; HoneyBook is a great CRM with tons of positive reviews, You might want to check it out!

#4. LessAnnoying CRM

Have you ever used a software application that makes you just want to yank your hair out of your scalp out of sheer frustration? LessAnnoyingCRM won’t do that to you. It’s in the name, and it’s a promise they have been keeping for some time now. They indeed strive to keep their customers happy and the great reviews they have are a testament to that.

#5. Prospect CRM

Prospect CRM is highly rated by users and deserves a shot if you are hunting for CRM software for your business. Customer support is great, to say the least, so you can rest assured that your queries and concerns will be attended to in a swift manner. ProspectCRM is best for business-to-business sales prospecting.

Check It Out

#8. Graphic Design Tools

Even though most digital marketers prefer to outsource their graphic design work to freelancers on platforms like Fiverr, it wouldn’t hurt if you know about tools that you can create designs with by simply dragging and dropping stuff or using pre-designed templates. You probably know about Canva because it’s extremely popular, but there are tools beyond Canva capable of creating stunning designs

#1. MediaModifier

This is a tool to manage your branding, creative designs, and brand assets. It’s best for those who want to take a break from Canva or prefer templates that are unique and designed with utmost professionalism. MediaModifier has one of the best mockup generators, and that’s a plus for your brand or the clients that you’re working with.

#2. PiktoChart

Piktochart has great templates, to begin with. It’s a tool capable of meeting most of your design needs especially if you create posters, flyers, brochures, resumes, reports, etc. It’s a fantastic choice for creating digital marketing graphics. You should give Piktochart a shot; it will be worth your while, especially if you need a digital marketing tool that will serve you well when it comes to creating graphics for your campaigns.

#3. Placeit

if you have an eCommerce business, you should be using Placeit. Let’s make sense of Placeit. From the name, Placeit is trying to tell you this is a tool for layering. A tool for placing one layer of graphics on top of another. So, what are you going to be placing with Placeit? It was initially created for the sole purpose of creating mockups, product mockups especially, but it doesn’t end there you can create any kind of graphic design with Placeit now.

#4. Stencil

Stencil is one of the best alternatives to Canva for beginners that you will find on the internet today. I won’t lie to you, the features are not anywhere close to Canva’s, but it’s way easier to use than Canva. If you own a blog or YouTube channel and you’d like to create graphics for it, then stencil will work just fine. It’s an awesome graphic design tool that will serve your digital marketing needs.

#5. Snappa

Snappa has nice-looking templates when it comes to designing graphics for social media, and it’s best used for that purpose. Some of the perks of Snappa are ease of use, royalty-free images both for free and paid accounts, nice-looking templates, especially for social media graphics like Instagram, Facebook, and LinkedIn, as well as intros and outros for YouTube.

#9. Webinar Tools

Webinars are a great way to generate leads and sales and create awareness for your brand. Most digital marketers will at some point entertain the thought of hosting a webinar. It’s a good thing if you are thinking about hosting one. But, how do you know which platform to use? Listed below are some of the best evergreen webinar platforms for digital marketers.

#1. BigMarker

BigMarker tops our list for software applications dedicated to hosting webinars. BigMarker lets you Import contacts from Google, Outlook, or a CSV. You can also sync with Salesforce, HubSpot, or any other software. send out email invitations, and also boost your webinar attendance by having your webinar featured across BigMarker email newsletters and social media channels. Also, you can monetize your webinars by using the ticketing system that BigMarker offers.

#2. Livestorm

Livestorm is a video engagement platform to manage meetings, webinars, and virtual events from start to finish. Some remarkable benefits of Livestorm are tracking of registrations, attendance, and participant engagement. Integration of Livestorm with Salesforce or HubSpot CRM to leverage the data from your events. Livestorm is a video engagement platform that goes beyond simple video communication or webinars.

#3. Demio

Demio provides a simple no download webinar experience to your audience. One thing that Demio excels at is branding your webinars to really represent you. From having a custom domain name to custom brand colors, Demio does it all. To cap it all, Demio has one of the most reliable support systems in place. Expect to have your queries and complaints responded to in just 4 minutes. All in all, Demio is one of the best webinar software in the market today!

#4. GoToWebinar

This company has 2 very popular products in the video communication space: GoToMeeting and GoToWebinar. However, in this post, we are going to focus on GoToWebinar. With over 127,00 votes and an average rating of 4.7 out of 5 on the Google Play Store, you can be sure that this is a product that is loved and over-delivers. GoToWebinar is undoubtedly the go-to software as far as webinars are concerned.

#5. GoBrunch

GoBrunch is a training and teaching webinar software that you’ll have fun using. Have you ever felt the need to use software with which you can relive the real-life experience of speaking at an event? GoBrunch can provide you with a similar experience. In webinars, you are encouraged to “get real” and experience the feeling of an offline seminar. Free and interactive, the platform allows educators to conduct virtual classes and create online events around the world.

#10. YouTube Growth Tools

These days hardly is there a digital marketer who isn’t also into YouTubing. If you own a YouTube channel, even if all you do is just run ads on YouTube, the tools highlighted below are going to be of immense value to your growth and totally worth your while

#1. TubeBuddy

TubeBuddy could easily be the most popular YouTube growth tool out there. If you have a YouTube channel that is just a few months old, chances are you’ve heard about TubeBuddy. TubeBuddy is a great tool to find easy keywords to target on YouTube and also optimize every little detail of your video. Some of the notable features of TubeBuddy are auto translator, best practice audit, insta-suggest, keyword explorer, opportunity finder, SEO studio, search explorer, and video search positions.

#2. VidIQ

As a video content creator on YouTube, another tool that you will find a lot of YouTubers talking about is VidIQ. You may have seen comparisons of TubeBuddy and VidIQ and maybe you are wondering which is better- the thing is, they do more or less the same thing; although TubeBuddy has more features, that doesn’t necessarily mean you need every one of those. Some notable features of VidIQ are SEO and keyword research, competitor research, comments manager, demonetization prevention, data backup, etc.

#3. BitePlay

BitePlay is slightly different from the previous tools that we talked about in the sense that BitePlay, apart from helping with your channel growth, also helps with YouTube ad targeting. BitePlay will help you build a loyal and affordable fanbase, and help you with micro-influencer outreach. It doesn’t end there, with BitePlay you can get video alerts by topics, know how your videos are performing in views and analyze KPIs to Understand your audience behaviors. BitePlay is a tool I would recommend any day to any creator on YouTube.

#4. MorningFame

MorningFame is a tool for both analytics and keyword research for YouTubers. MorningFame gives you actionable insights and tips to improve your channel, keep it growing, and maintain that growth streak. The keyword tool provided by MorningFame is a real-time-saver and will save you a lot of time since you’ll only be publishing videos that you have a better chance to rank for. MorningFame isn’t a Jack of all trades with many features, but it’s great at solving the problems it claims to solve. MorningFame is by invitation only, and you can use the invitation code f2pduaq2 to sign up for a free one-month trial.

#5. SocialBlade

SocialBlade isn’t a tool dedicated to YouTube growth alone, it works for Twitter, Twitch, and Instagram too. Using the social blade publicly accessible database you get in-depth global analytics for any content creator, live streamer, or brand. Whether you are looking for popular YouTube creators, or Twitch streamers playing a specific game, Social Blade will help you find that. How does this help you as a YouTube creator? It helps you find other creators in your space if you wish to collaborate.

Check It Out

#11. Productivity Tools

As a digital marketer, you need a productivity planner. It’s easy to lose track of time or not even know what to do next.

#1. ClickUp

This is one company that totally killed it with their media campaigns. They got really creative about their video ads on YouTube and other platforms using humor and marketing copy in a creatively intertwined way, and that paid off big time. ClickUp is now extremely popular as a productivity tool. Is ClickUp a good productivity planner? Yes, you can bet on that. It’s one of the best productivity tools out there.

#2. Monday

Using Monday for the first time may seem overwhelming, especially for someone who’s new to working with a productivity tool that is as nuanced as Monday. Monday is one of the best productivity tools for teams to work together. Some of the benefits you get when you use Monday are scheduling tasks, assigning tasks to team members, deadlines for tasks, priority labels, and so much more. Monday is a tool for professionals and if you are a digital marketer, Monday will serve you extremely well for managing your daily tasks, calendar, and workflow.

#3. Trello

Trello is probably the most popular of all the productivity tools that are on this list. It is easy to navigate and spots a clean UI. Trello uses real-time. Collaboration is very easy with Trello because it features real-time updates on projects so every team member is quickly notified, and by so doing, productivity and performance are always at their peak. The standard features that you’d expect in a productivity tool are present in Trello like estimated time for tasks, deadlines, priority, task delegation, etc.

#4. Taskade

Taskade is both an intuitive and feature-rich tool. Taskade is great for professional or personal use and one of the best productivity tools a digital marketer could make use of to plan his tasks effortlessly. Taskade comes with a Calendar view, an option to add or invite members to your workspace, and many templates to choose from if you want to start with something that is already pre-made.

#5. MeisterTask

One thing you’re going to like about MindMeister is the onboarding process which is simple and straightforward. MindMeister is going to guide you on how to configure your first workspace based on your requirements. MindMeister has templates for almost every type of use case that you can just put a spin on and make your own. Examples of these templates are blog schedules, social media content plans, content creation processes, marketing campaign plans, email marketing plans and so much more.

#12. Video Editing Tools

Video content is great for driving engagement and conversions. You could hire video editors to do the job for you and create your marketing videos on demand. But if you’re willing to go the DIY route, here are some recommended easy-to-use online marketing video makers to consider.

#1. Dubb

Dubb is a tool for video sales prospecting; a video hosting platform designed to create relationships with potential clients and close business sales offers with brilliant CTAs. You can share videos from a screen or video camera to sell more, and the software can be integrated with Slack, Twitter, Facebook, LinkedIn, Instagram, and more.
As a digital marketer, it’s a tool that you are going to find absolutely indispensable especially when it comes to pitching your services to potential clients and acquiring leads.

#2. Zubtitle

Zubtitle is an AI tool that automatically transcribes the speech in your video and turns it into video captions. Of course, you can do that with traditional video editors and SRT-creating software to achieve the same thing, but you will not be doing that at the speed of an AI speech-to-text conversion software like Zubtitle. Zubtitle is best for those who want to repurpose their video content for different social media platforms without spending a ton of time doing so.

#3. InVideo

What I love about InVideo is the fact that you can repurpose content with a lot less input than you would with some other tools that do the same thing. I repurposed a blog post with this tool in just 5 minutes and a video for YouTube was ready. Also, It’s a great tool to make short promotional videos starting from scratch or using pre-designed templates. If you are a digital marketer, chances you will benefit from the intuitive video editing features that InVideo provides.

#4. Wave Video

Another video marketing tool for digital marketers is Wave Video. Wave Video has templates for creating social media ads for platforms like Instagram, Facebook, YouTube, and more. With more than enough beautifully designed templates and audio tracks within reach, creating a professional-looking video is now possible even for absolute beginners.

#5. Animaker

As you probably can guess from the name, Animaker excels at one thing: creating animations. Animaker is a simple-to-grasp way for noobs who have no technical knowledge. there are templates that are editable to make the process of creating your videos as easy as can be.

#13. Stock Files

#1. Envato Elements

There isn’t any kind of stock file that you need that is not available on Envato Elements. Envato Elements is a huge marketplace of stock files in different formats and extensions. If you have any need for stock files, be it photos, videos, or soundtracks, check Envato Element out, you will find just what you need.

#2. Adobe Stock

Next up on places to look for stock files is no other than the famous Adobe stock. All types of quality stock files are available here.

#3. Shutterstock

Shutterstock has been around for such a long time that the sight or sound of the name can only remind you of one thing and that is stock photos and videos.

#4. iStock

With thousands of stock photos, videos, and audio within your reach, it goes without saying that iStock is a force to reckon with.

#5. Pexels

Pexels is home to some stock photos and videos that are available to the public free of charge.

Wrapping Up

You’ve seen the tools, and you know what they do. Choose the ones that you need accordingly and integrate them into your workflow as you see fit. Whatever you do, remember smarter is better than harder, and results are what get you the job. Ace the game, be the best you can as a digital marketer, and remain ever cool.

Rooting for ya…

Always,

Ralph Esan